Client Results,
Case Studies &
Proven ROI.
Paid Media Portfolio by Philippe Ngando Moukala. Meta · Google · TikTok.
→ See full case studies here
Brands I've helped grow.
60+ clients across fashion, food & beverage, health & wellness, B2B, housing, and finance.
About me.
I'm a senior paid media strategist with 10+ years of experience managing and scaling campaigns across Meta, Google, and TikTok for 60+ clients, from lean e-commerce startups to established B2B brands.
I've handled budgets up to $1.5M/mo, consistently delivering above-benchmark ROAS across every vertical I've worked in.
Whether you need to launch from scratch, fix a broken account, or scale what's already working, I build the architecture that turns ad spend into revenue.
What I do. How I help.
Official paid media channels.
My core focus is Meta and Google exclusively. That's where I deliver the deepest results. I also have hands-on experience across a wide range of secondary platforms.
The tools I work with.
Battle-tested stack across acquisition, tracking, lifecycle, and operations. The right tool for the job, never tool-for-the-sake-of-it.
Can paid media actually move the needle for your business?
Let's look at real results from real clients.
Phenomenal result: 132× ROAS on a $1.4–2K/mo budget.
A well-known B2B haircare brand that had never run paid ads. The modest budget reflected first-time caution, but the organic brand equity was already there, waiting to be unlocked.
A three-layer architecture: dynamic remarketing, winback on existing customers, and lookalike prospecting on high-value buyers, all running in harmony.
Explosive growth: $3M in 6 months, 10× budget scaled.
Stuck at $9.76 CPA with an $8,500/mo ceiling. Under-optimized account, no architecture capable of scale.
Complete Google Ads overhaul with clean segmentation across prospection, remarketing, and existing customers. Meticulous bid, creative, and audience optimization throughout.
From zero to $80K/month in less than 120 days.
Dominating Q4: $764K in seasonal revenue.
DTC clothing brand looking to diversify acquisition with a hard Q4 focus. They needed flawless full-funnel execution: no wasted spend, maximum velocity.
Full-funnel deployment: broad prospection, mid-funnel nurturing, hard bottom-funnel pressure. Q4 represented 75%+ of total period revenue.
Scaling excellence: $649K in 4 months, 5.11 conv. value/cost.
Two segmented Performance Max campaigns: bestsellers (45%+ margins) vs standard catalog (25 to 35%). Progressive Target ROAS, weekly monitoring, scaling revenue without sacrificing margin integrity.
Seasonal window: $580K in 6 months, zero to peak.
41 qualified leads at $22.67 each. Housing sector, cold traffic only.
A housing client needed a consistent flow of qualified leads from paid social with no existing audience, no warm traffic to leverage, and a modest test budget.
Two-account split test on Meta to identify the highest-performing targeting angle. The winning account delivered 30 leads at $21.80 CPL with a 3.66% CTR. Combined: 41 leads at under $23 each, landing page CPV $3.05 — lean, efficient, and scalable.
101 form submissions at $10.02. Construction lead gen that actually converts.
A fencing and construction company needed qualified local leads through paid social. The category is competitive, creative fatigue hits fast, and most agencies stop at impressions.
Two-campaign architecture across Meta. The primary account delivered 95 leads at $9.42 — well below the $10 floor most clients consider a win. A 6.41% average CTR confirmed strong creative-audience fit. Total: 101 leads for just over $1,000 in spend.
1,001 qualified applications at $17.34. Finance lead gen at scale.
A finance client needed volume without sacrificing lead quality. The funnel tracked applications through a multi-step process, with Stage 3 completion as the conversion event — every result counted was a genuinely engaged prospect, not a click.
Six-campaign architecture on Meta across distinct audience segments and budget allocations. Best-performing campaign hit $13.99 per Stage 3 application on $7,931 in spend, generating 567 applications alone. Over 1,000 qualified applications at under $18 each — unit economics that hold at scale.
A few more wins.
What clients actually say.
I've worked with three paid media specialists before. The difference is that he audited our account on the first call and immediately identified $8K/month we were wasting on overlapping audiences. We hadn't touched that in two years. Within 90 days our blended ROAS went from 2.1x to 4.6x. I wish I'd found him sooner.
Philippe manages $80K+/month across Meta and TikTok for us. What I didn't expect was how much strategic value he brings beyond the ads themselves. He flags offer problems, landing page issues, seasonal shifts before they hit our numbers. He thinks like a growth partner, not a vendor.
We came to him with a Google Ads account mismanaged for 18 months and a cost per lead that made our sales team cringe. He rebuilt the entire structure in two weeks. Within 60 days our cost per qualified lead dropped by 34% while volume increased. The first specialist who ever explained what he was doing and why, then backed it up with results.
From the people who worked with me.
I am pleased to recommend Philippe for a media buying position. During his time at Blue Finn Media, Philippe proved to be an outstanding media buyer, demonstrating excellent analytical skills and a systematic approach to developing effective strategies. His efforts consistently led to strong results across multiple client accounts. His charisma and collaborative nature made him a valued team member. Clients appreciated his clear communication and commitment to delivering exceptional results.
Phillippe is a diligent and hard-working media buyer who gives his all to the accounts he's managing. During the year we worked together, I saw his vigilance and creative thinking in action as he worked around client issues and strategized on ways to exceed their KPIs. He also brought a calm, light-hearted and measured demeanor to the culture of the company during meetings. I'm certain he will be an awesome addition to any team looking for a professional performance marketer.
Meet Me in 99 Seconds
A short video where I walk you through who I am, how I work, and what working together actually looks like. Faster than a discovery call, more honest than a sales pitch.
I don't manage ads. I build acquisition systems.
Ad managers react. I build the campaign structure, the testing framework, the attribution logic, and the scaling roadmap that make your results predictable, whether you're selling products or generating qualified leads.
- ✦Meta Ads · architecture, creative testing, scaling (e-com & lead gen)
- ✦Google Search · intent-driven, keyword strategy, Quality Score
- ✦Google Shopping & Performance Max · feed, merchant center, scaling
- ✦YouTube & Display · awareness to retargeting, full-funnel
- ✦TikTok Ads · creative-led acquisition for DTC and e-commerce
- ✦Conversion tracking · Meta Pixel, CAPI, GA4, GTM, attribution modeling
- ✦Lead gen funnels · landing pages, form optimization, CPL reduction
- ✦Retargeting & full-funnel architecture across every platform
- ✦Budget allocation & profitable scaling frameworks
- ✦Landing page & funnel CRO feedback
- ✦Weekly reporting that says what matters, not just what happened
Most freelancers manage campaigns. I engineer growth systems.
The next steps.
